Germany – Sick? Or just worried? Take a doctor on your world trip!
When we were in Germany in June, I saw this offer that so brilliantly addresses the concerns of the aging population in Germany.
In Germany, the 60+ seniors make up a large percentage of the wealthy population. Many companies want them as their customers but don't necessarily understand their needs, and hardly address their concerns.
Tchibo got it right:
German seniors want to travel and see the world but tend to have health problems. So they are afraid of getting sick or needing emergency care while traveling abroad.
So Tchibo offers travel tours with a doctor and nurse accompanying the group.
Photo curtesy of Joho345.
Some background on Tchibo:
Tchibo is an interesting business story in Germany. This family owned enterprise started off after World War II selling roasted coffee beans via mail order. Then they opened stores and cafes selling ready brewed coffee and pastries. Later, they leaped into retail offering home appliances, clothes, and other goods but still sticking to their small cafe-size stores. This unique model made it possible: “every week a new world” (in German "Jede Woche eine neue Welt"). Every week they sell different things to make sure that the offering stays fresh and seasonally appropriate. For example, when summer comes around, one week the theme is picnic and the products range from silverware, napkins and table cloths, even garden furniture to blankets and bocce. The next week, the theme could be camping, or something entirely different. After expanding into goods, Tchibo entered the services space, selling mobile phone credit, insurances and now also travel packages.
