China - Medicalizing touch in a no-touch culture
In many Asian countries, people rarely touch each other. One of my Japanese friends told me that her parents don't hug her. The last time they probably did was when she was a toddler, couldn't walk and was picked up by them. Since then, she's only had little physical contact with them. This typical East Asian behavior is changing as young couples in the cities hold hands and even make out in public. In China, a remnant of the uncomfortable feeling people associate with touching can be found in medicinal massage clinics. A small cotton sheet is placed over the patient's fully dressed body and the massage therapist's touch is confined to the covered area. The only times the therapists touch bare skin is at the end of a full body massage when they massage the face, as well as during a foot massage. For this reason, a massage therapist explained to us in Yunnan, foot massages are more expensive. At his clinic, he charged twice as much compared to a full body massage.
