China|Laos|Vietnam - Medicinal souvenirs

When Chinese travel, their souvenirs include the usual knickknacks as well as local produce such as fruit, honey, meats and also natural medicinal products. Unfortunately, the US and many other countries disagree with such practices and many Chinese travelers have to give up their often pricy purchases. Next time you are at an international airport and a flight from China arrives, watch how the customs activities increase and the dogs sniff around to detect any last bits and pieces of produce.

In Vietnam and Laos, it also seems to be a common practice to purchase medicinal souvenirs. Shops selling local natural remedies are right next to the touristy souvenir stores. In Sapa, Vietnam, close to the Chinese boarder, many natural medicinal products are sold as imports from China. Our Vietnamese friend Yen tells us how her brother bought some of these maggots soaked in alcohol and is crazy about this medicine. Whenever he feels under the weather, it's his first choice to get better.

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This one below are herbs crushed to make a powder for medicinal baths. The Red Dzao tribe use these herbal baths to stay healthy and energetic in the mountains. More on their herbal baths here.

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In Laos at a famous waterfall sightseeing spot, local natural medicinal products are sold next to souvenirs: dried roots, dried frogs on sticks and palm sugar wrapped in bamboo fibre.

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Are Chinese and SE Asian tourists more open to conversations around health at sightseeing spots? Could this behavior of purchasing remedies at tourist sights be leveraged for public health campaigns? What if pharmaceutical companies would get out of their medical setting and allow let say their new diabetes treatment to be discovered right next to local remedies?

 

China - Binary health

While in Traditional Chinese Medicine there are five elements, everyone I know and have shared health experiences with here in China just refers to two different states: hot (“shang huo”) and cold (“zhao han” or “han liang”). Xiao Zhang*, a college graduate in Kunming, tells me “whenever I get a cold, I first feel for the symptoms to determine whether it's a cold cold or a hot cold. Actually, I always listens to my body to feel what's missing, to stay balanced. If I feel “shang huo”, I eat “cooling” foods to regain my balance.”

 

Eating in China is all about maintaining balance. For example, fatty foods and most meats lead to an “overheating” of the body with symptoms such as zits and cold sores. Eating bitter tasting greens and roots can have a “cooling” effect and bring your body back into its balance.

This mindset stretches way beyond the freshly prepared foods, into the heart of the supermarket snacking aisle. Lay's has cleverly identified this underlying mental model for their sales of chips. Chips being greasy automatically classify as hot foods, leading many people to hesitate before purchasing this snack. Who wants to break out in zits or even get a cold? Lay's came up with rather unconventional flavors that claim to counteract the heating effect of chips: cherry tomatoes and green cucumber flavors to be cool and refreshing. I wonder what the impact has been on their sales numbers.
The Chinese supermarket snacking aisle also has numerous other cures for overheated bodies, for examples Gui Ling Gao herbal jello and Wang Lao Ji herbal tea. For the first time, I came across apple vinegar drinks. Before I'd only heard about them in the US (thanks to Helena and Rebecca) and now they have them in China, too. Unfortunately nobody could tell me whether this would help with excessive heat or cold.
Curious about other conditions, I ask Xiao Zhang whether the flue is hot or cold. “The flue is a very complex condition. One has to be very careful,” she concludes.

*Name has been changed to protect anonymity of the patient.

 

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